Breast Cancer Awareness Campaign: Love Yourself and Sharing by the Experts ICTM is launching the Breast Cancer Awareness Campaign in conjunction with the International Breast Cancer Awareness Month in October. What you may not know — breast cancer is the second most common cancer in women. The word cancer is so frightening that faces would change when the C word is mentioned. Once women are diagnosed with breast cancer, they often feel lost, fear and anxious. Many women miss the early signs of breast cancer, thus missing the window of opportunity for treatment. Or many women don't know how to take care of their breasts. In fact, a woman’s breasts are very fragile, unintentional emotions or bad habits in life can be harmful to them.